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WAYMISH means Why Are You Making It So Hard...for me to give you my money? A "Waymish" is any dumb mistake made when dealing with a customer. It's the disastrous effect of one minute's lousy service which loses a customer ready and willing to spend money.

One "Waymish." One customer lost. All future profits gone.

The book's examples make excellent staff training material.

• Sales Rank: #930860 in Books
• Published on: 2000-06-01
• Number of items: 1
• Binding: Paperback
• 189 pages

Review
"WAYMISH is terrific. You hit the nail on the head with this one! The concept is brilliant (and obvious): employees hate to be wrong. I can visualize hundreds of sales trainers handing out thousands of copies of WAYMISH to front line employees." -- Al Ries, Chairman, Ries & Ries, noted author of "Focus," "Positioning,"and "Marketing Warfare."

"WAYMISH packs a one-two punch: First, it evokes all the service frustrations you've ever experienced as a customer, then dares you to examine your own business to confront the WAYMISH within!" -- Warren Rubin, Chairman of the Workbench, New York, NY (buyers reaction)

"WAYMISH tells it all! Anyone who is in the business of serving customers can read this and if they heed it, need little else in the way of training. It's truly a masterpiece on customer service. Needless to say, you can quote me." -- Barnett Helzberg, Jr., Retired Chairman, Helzberg Diamonds (a Berkshire/Hathaway Company)

About the Author
Ray Considine has coached sales and customer service people in the automotive industry, banking, construction, and utilities. He's called a "salesman's salesman" because, in addition to seminars, he also works side-by-side with salespeople as they deal with customers.

Considine is a Harvard graduate, a noted key-note speaker, Irish, and gifted storyteller.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Lots of CEO's should read this book
By Robert A. Jacobsen
As a long time small business owner I have read hundreds of business books in my time. Some are good, some pathetic, and some ignorant. I have read useful books and books that are only good for firestarters. Some have been written by P.H.D's who don't have a clue about the real world and some that do - but WAYMISH is by far the best and most useful business book I have ever seen or read. I usually keep a dosen or so copies at the store and regularly send them to business owners or suppliers that I like and companies that need help.

Simply written and easily readable in a few hours - I read it about every 6 months and remind myself that the only reason my customers shop at my store - is because (and if) I provide excellent service.

If you own a business or want to start one BUY THIS BOOK. Don't do it later do it now - you won't regret it. My advice is to buy some extra copies to pass around, after reading it you will want to.

Bob Jacobsen

Galaxy Hobby

0 of 1 people found the following review helpful.
Make sure you & your folks aren't doing this!
By Ben Gay III
First, and in the interest of full disclosure: As many of you know, Ray Considine has been one of my closest personal friends, most trusted mentors/business associates since we first met some 35 years ago. He is, in a word, AWESOME!

Now let's talk about the book "WAYMISH" ("Why Are You Making It So Hard . . . for me to give you my money?").

If you will just purchase/read this book, then carefully study your own sales/customer service techniques against it (and those of your entire organization!), you'll quickly discover that you are probably throwing away 20-40% of all your established and potential sales volume. And I'm not exaggerating!

While the "WAYMISH" stories of poor service/missed sales are amusing at first (some are absolutely hysterical!), as you read on, you'll see far more of your own sales/customer service operation than you'd ever want . . . to the point that you'll become absolutely uncomfortable at times. I sure was!

As you know, when going about your own day-to-day activities, the sales/customer service world is frequently staffed by the untrained (our fault!) and absolute morons (accident of birth, I assume). Well, here's a news flash! While we laugh at those poor, sad folks . . . THEY ARE AMONG US! Or, as "Pogo" once said, "We have met the enemy and he is us!"

See, while my "The Closers" series will teach you everything you need to know about closing sales, if you're letting them all get out the back door after that, you can't close enough sales to save yourself!

Let me cut it short with some personal advice: Buy "WAYMISH" from Amazon.com . . . right now, while you're still on this page!

Note: You may have noticed that all of my book reviews carry "5 Star" ratings (*****). But that's not the sign of a "soft reviewer." I only review books to which I can honestly give a "5 Star" rating. You may assume, therefore, that any sales training/self-improvement book without my "5 Star" rating is either something less that "5 Star," or I simply haven't gotten to it yet . . . and there are certainly plenty of those!

0 of 0 people found the following review helpful.
This book should be read by anybody who deals with customers.
By Blaine Greenfield
WAYMISH: WHY ARE YOU MAKING IT SO HARD FOR ME TO GIVE YOU MY MONEY? by Ray Considine and Ted Cohen is a book that should be read by anybody who deals with customers.

It presents lessons that may seem obvious, but unfortunately, many businesses seem to forget the obvious. The result: Customers, facing difficulties, often go elsewhere.

What truly made WAYMISH outstanding was its use of examples, all taken from real companies on how things could and should be done . . . one of my favorites involved Murray Raphel, my marketing guru, during his clothing days:

* [He delivered] a looks-like-every-other London fog trench coat: but in his, your name appears in a HUGE monogram on the inside front flap. "So you can always find your coat on a rainy day in a restaurant cloakroom."

I'm still shaking my head over that one, as well as how other stores approach things:

* At Nordstrom the rule is, "Treat your customers as you would a friend." At Carl Sewell's car dealership the decision to charge for an extra service is, "Would you charge a friend for this?" In essence, it's common sense.

And then there was this approach to marketing research that could be used by any business--or any other organization for that matter:

* A managing partner of a CPA firm was thinking customer service. He called the 25 largest clients and asked for three minutes of the CEO's time to answer two questions:

The Survey:
What do you like about our firm's service?
What do you not like about our firm...or any other CPA

(Note: This is the best and simplest survey any business will ever need.)

Though the authors probably had customer service folks in mind when they wrote WAYMISH, it could and should be read by countless others who deal with the public on any sort of regular basis. Just imagine how much more pleasant life would be if everybody made each and every transaction a pleasant one.

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• Sales Rank: #8292932 in Books
• Published on: 1992-08-01
• Binding: Paperback

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[X299.Ebook] Ebook Download J IS FOR JUNK ECONOMICS: A GUIDE TO REALITY IN AN AGE OF DECEPTION, by Michael Hudson

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J IS FOR JUNK ECONOMICS is an A-to-Z guide that explains how the world economy really works – and who the winners and losers are. The book includes more than 400 concise and acerbic entries, several essays, and a full topic index. Expanding on KILLING THE HOST: HOW FINANCIAL PARASITES AND DEBT DESTROY THE GLOBAL ECONOMY, Prof. Hudson’s new book covers contemporary terms that are misleading or poorly understood as well as many important concepts that have been abandoned – many on purpose – from the long history of political economy. 

     Two key concepts are RENT THEORY and DEBT, which explain how Unearned Income and the Financial Sector impoverish governments and populations the world over as power and riches flow upward into the hands of the few. Several additional essays provide background for key points and explore today's uncertain political and economic environment. 

     To understand what’s really going on, it's not necessary to re-invent the wheel; the major issues that guide healthy economies were known to the Ancients and were expanded upon by the classical economists of the 18th and 19th centuries, including Adam Smith, David Ricardo, John Stuart Mill, E. Peshine Smith, Simon Patten, Karl Marx, Thorstein Veblen, and others of many political stripes whose aim was to leave the brutal legacy of feudalism behind. Their ideas and principles are brought back into the spotlight here. It is hoped that this book will deconstruct today's “value-free," watered-down and deceptive economics that favor the wealthy, allowing the next generation to create a successful economy with proper checks and balances that will benefit everyone. This is a book you will want to refer to again and again.

• Sales Rank: #3255 in Books
• Published on: 2017-02-21
• Original language: English
• Dimensions: 9.61" h x .83" w x 6.69" l,
• Binding: Paperback
• 406 pages

About the Author
Michael Hudson is a Distinguished Research Professor of Economics at the University of Missouri, Kansas City (UMKC), and Professor of Economics at Peking University in China. He gives speeches, lectures and presentations all over the world for official and unofficial groups reflecting diverse academic, economic and political constituencies. Before moving into research and consulting, Prof. Hudson spent several years applying flow-of-funds and balance-of-payments statistics to forecast interest rates, capital and real estate markets for Chase Manhattan Bank and The Hudson Institute (no relation). His academic focus has been on financial history and, since 1980, on writing a history of debt, land tenure and related economic institutions from the Sumerian period, antiquity, and feudal Europe to the present. Since 1996 as president of the Institute for the Study of Long Term Economic Trends (ISLET), he has written reports and given presentations on balance of payments, financial bubbles, land policy and financial reforms for U.S. and international clients and governments. He organized the International Scholars Conference on Ancient Near Eastern Economies (ISCANEE) in 1993, and to-date has co-edited the preceedings of six academic conferences on the evolution of property, credit, labor and accounting since the Bronze Age. His website and blog can be found at michael-hudson.com. He has been interviewed on Democracy Now, Marketplace, and Naked Capitalism. Many of his interviews and public appearances can be seen on YouTube.

Most helpful customer reviews

20 of 20 people found the following review helpful.
Thank you eye opening
By Amazon Customer
,I am a 55 yr old that doesn't have a college degree and I found it very easy to understand the concepts and the choice we have as a society . With the information and the understanding this book gives you it is easy to see how this has played out over the last 40 yrs and continues to play out .The Steven Moores and Art Laffers that are always on MSM gives one side of the argument but you never see the other side of the argument and that is a shame I once believed in regonomics because I didn't understand fully what it meant I do now thank you .This book gives you a understanding and a choice of what system we should use the one that gave America the biggest middle class the world had ever seen or the one we have now !

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The Many-Colored Land & The Golden Torc

• Sales Rank: #785568 in Books
• Published on: 1982
• Number of items: 1
• Binding: Hardcover
• 748 pages

Features

• Science fiction
• Hard cover
• Made in USA

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2 of 2 people found the following review helpful.
First two books in one of the best fantasy series out there
By Marik Berghs
These are the first two pieces of the Pliocene Era series one of the best fantasy series ever written. The author mixes science, mythology and vivid story telling to create a fresh new take on Celtic lore. She has a spin off series that I've never read only because I' m so totally in love with the time frame of this series, so I can''t speak to them, but they are probably something I will read at some point simply because I can't get enough of this series.

2 of 2 people found the following review helpful.
A great old series!
By M. Spray
Many of the dates in these books could use updating, but the stories still speak to me. Going back to read these, and realizing that Ms. May predicted so many bits of technology decades before their invention...I find it supremely ironic that these aren't ebooks, considering that she predicts e-readers in them!

1 of 1 people found the following review helpful.
New Civiliations & Alien Conquerors (2 stories in 1 book)
By Get It
The year is 2110. The Earth has its share of square pegs that won't fit into round holes. But now, thanks to French physicist Theo Guderian, there's a haven for them: a 1 way fixed focus time warp that opens into the Rhone Valley 5 million years ago in the Pliocene era. A place of permanent exile where the violent or romantic or malcontent can live out their fantasies without harming their more stable peers. Some are violent. One is paralyzed by grief. One is an engaging crook. A few are psychic. Their bond: a longing to make new lives for themselves. But they cannot know that other exiles had beaten them to the world of Pliocene Europe. Fast-moving, gripping story of a new civilization at the start of time, and its alien conquerors.

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Il est là, c’est pas vrai, c’est pas possible, pas lui. Qu’il est beau !
Non, je ne peux pas aller le voir, je ne veux pas lui parler, pas à lui, pas après tout ça.
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Depuis, Sarah a grandi, elle s’est construite loin de celui qui comptait tant dans son cœur d’adolescente, elle est devenue une femme. Quant à Harold, il est aujourd’hui à la tête d’Ascott Communications : charismatique, talentueux, déterminé et… multimilliardaire.
Parviendra-t-il à réparer ses erreurs passées ? Et elle, pourra-t-elle lui pardonner ?
Vous l’apprendrez dans le premier tome de Le jeu du milliardaire, la nouvelle trilogie de Heather Powell !
Le jeu du milliardaire, volume 1 sur 3
***
Heather Powell dépeint avec brio les tourments et la beauté de la relation amoureuse. Sous sa plume, les destins se mêlent avec finesse, et les sentiments prennent vie, comme une explosion de couleurs et de lumière ! Après Beautiful Paradise, découvrez vite sa nouvelle série : Le Jeu du milliardaire !

• Sales Rank: #1903384 in eBooks
• Published on: 2015-06-03
• Released on: 2015-06-03
• Format: Kindle eBook

Most helpful customer reviews

0 of 0 people found the following review helpful.
Five Stars
By M
Lecture fantastique. A recommander vivement.

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[T591.Ebook] PDF Download Gone, Baby, Gone: A Novel (Patrick Kenzie and Angela Gennaro Series), by Dennis Lehane

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“Powerful and raw, harrowing, and unsentimental.”

—Washington Post Book World

 

“Chilling, completely credible….[An] absolutely gripping story.”

—Chicago Tribune

 

“Mr. Lehane delivers big time.”
—Wall Street Journal

 

In Gone, Baby, Gone, the master of the new noir, New York Times bestselling author Dennis Lehane (Mystic River, Shutter Island), vividly captures the complex beauty and darkness of working-class Boston. A gripping, deeply evocative thriller about the devastating secrets surrounding a little girl lost, featuring the popular detective team of Patrick Kenzie and Angela Gennaro, Gone, Baby, Gone was the basis for the critically acclaimed motion picture directed by Ben Affleck and starring Casey Affleck, Ed Harris, and Morgan Freeman.

• Sales Rank: #31631 in Books
• Brand: Lehane, Dennis
• Published on: 2010-09-07
• Released on: 2010-09-07
• Original language: English
• Number of items: 1
• Dimensions: 8.00" h x 1.05" w x 5.31" l, .77 pounds
• Binding: Paperback
• 464 pages

Amazon.com Review
Cheese Olamon, "a six-foot-two, four-hundred-and-thirty-pound yellow-haired Scandinavian who'd somehow arrived at the misconception he was black," is telling his old grammar school friends Patrick Kenzie and Angie Gennaro why they have to convince another mutual chum, the gun dealer Bubba Rugowski, that Cheese didn't try to have him killed. "You let Bubba know I'm clean when it comes to what happened to him. You want me alive. Okay? Without me, that girl will be gone. Gone-gone. You understand? Gone, baby, gone." Of all the chilling, completely credible scenes of sadness, destruction, and betrayal in Dennis Lehane's fourth and very possibly best book about Kenzie and Gennaro, this moment stands out because it captures in a few pages the essence of Lehane's success.

Private detectives Kenzie and Gennaro, who live in the same working-class Dorchester neighborhood of Boston where they grew up, have gone to visit drug dealer Cheese in prison because they think he's involved in the kidnapping of 4-year-old Amanda McCready. Without sentimentalizing the grotesque figure of Cheese, Lehane tells us enough about his past to make us understand why he and the two detectives might share enough trust to possibly save a child's life when all the best efforts of traditional law enforcement have failed. By putting Kenzie and Gennaro just to one side of the law (but not totally outside; they have several cop friends, a very important part of the story), Lehane adds depth and edge to traditional genre relationships. The lifelong love affair between Kenzie and Gennaro--interrupted by her marriage to his best friend--is another perfectly controlled element that grows and changes as we watch. Surrounded by dead, abused, and missing children, Kenzie mourns and rages while Gennaro longs for one of her own. So the choices made by both of them in the final pages of this absolutely gripping story have the inevitability of life and the dazzling beauty of art.

Other Kenzie/Gennaro books available in paperback: Darkness, Take My Hand, A Drink Before the War, Sacred. --Dick Adler

From Publishers Weekly
Vanished, in this complex and unsettling fourth case for PIs Patrick Kenzie and Angie Gennaro (after Sacred, 1997) is four-year-old Amanda McCready, taken one night from her apartment in Dorchester, a working-class section of Boston, where her mother had left her alone. Kenzie and Gennaro, hired by the child's aunt and uncle, join in an unlikely alliance with Remy Broussard and Nick Raftopoulos, known as Poole, the two cops with the department's Crimes Against Children squad who are assigned to the case. In tracing the history of Amanda's neglectful mother, whose past involved her with a drug lord and his minions, the foursome quickly find themselves tangling with Boston's crime underworld and involved in what appears to be a coup among criminals. Lehane develops plenty of tension between various pairs of parties: the good guys looking for Amanda and the bad guys who may know where she is; the two PIs and the two cops; various police and federal agencies; opposing camps in the underworld; and Patrick and Angie, who are lovers as well as business partners. All is delivered with abundant violence?e.g., bloated and mutilated corpses; gangland executions; shoot-outs with weapons of prodigious firepower; descriptions of sexual abuse of small children; threats of rape and murder?that serves to make Amanda's likely fate all the more chilling. Lehane tackles corruption in many forms as he brings his complicated plot to its satisfying resolution, at the same time leaving readers to ponder moral questions about social and individual responsibility long after the last page is turned. Author tour.
Copyright 1998 Reed Business Information, Inc.

From Library Journal
This fourth entry in Lehane's series featuring Boston PIs Patrick Kenzie and Angela Gennaro has all the makings of a successful mystery: suspenseful plotting, effective dialog, strong characterization, realistic setting, and themes that are bound to hold the reader's attention, e.g., child neglect, abuse, and kidnapping. Moreover, it asks the sort of moral question that moves it beyond the boundaries of its purported genre into the realm of serious fiction. Unfortunately, narrator Robert Lawrence provides a reading that greatly mars the story's impact. His narration is generally uninvolved and poorly paced, as if he'd been set on automatic pilot. And while he adopts different voices for the various characters, they are often mismatched and sound more like caricatures. Occasionally he is right on target but not often enough to redeem this audio version of an otherwise fine novel. Not recommended.?Sister M. Anna Falbo CSSF, Villa Maria Coll. Lib., Buffalo, NY
Copyright 1999 Reed Business Information, Inc.

Most helpful customer reviews

130 of 136 people found the following review helpful.
Don't Read This Book....
By tdeal11
This fourth book in this great series is Lehane's best one yet. The ending is very thought provoking and will stay with you for awhile. One very important piece of information is NOT to read this book if you haven't read the previous three. Information is disclosed that gives away the endings of some of the previous novels so they work best when read in order. Believe me when I say you'll want to read all of them.

61 of 64 people found the following review helpful.
One of the best books in this series
By Craig Larson
Gone, Baby, Gone is one of Lehane's best Kenzie/Gennaro books, even though its subject matter, the kidnapping and abuse of children, isn't particularly sunny. Patrick and Angela are called on to investigate the disappearance of four-year-old Amanda McCready, who lives with an awful, distracted, zero of a mother. Her inattention to her daughter and her needs is painted so vividly that it is easy to hope that, wherever she is, Amanda's life is somehow better. This disappearance leads the detectives into a morass of drug dealers and pedophiles and crooked police.
Ultimately, it all leads to a gripping, heart-breaking climax that is pretty much a no-win situation for all involved. Sure, there are some contrivances in the plot that bring us to this point--as other reviewers have pointed out--but this is still one heck of a powerful book, with vivid characters and a real sense of setting and community. We can see how the neighborhood gives birth to monsters like Cheese Olamon and Angie's and Patrick's "friend" Bubba, while others choose another route for their lives. This is a step up from the previous book, Sacred, and shows Lehane getting ready for the powerhouse book to come, Mystic River.

0 of 0 people found the following review helpful.
I love Dennis Lehane and have read the entire series with ...
By Sunny
I love Dennis Lehane and have read the entire series with the characters, Kenzie and Gennaro. I'm sad that this is the last book, as Kenzie decided to retire and take care of his little family. I am going to begin reading the Coughlin series ASAP! I love books in a series and it was great being able to see the progression of Kenzie's and Gennaro's relationship.

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Microsoft Windows 8.1 and Windows Server 2012 R2 are designed to be the best performing operating systems to date, but even the best systems can be overwhelmed with load and/or plagued with poorly performing code. Windows Performance Analysis Field Guide gives you a practical field guide approach to performance monitoring and analysis from experts who do this work every day. Think of this book as your own guide to "What would Microsoft support do?" when you have a Windows performance issue.

Author Clint Huffman, a Microsoft veteran of over fifteen years, shows you how to identify and alleviate problems with the computer resources of disk, memory, processor, and network. You will learn to use performance counters as the initial indicators, then use various tools to "dig in" to the problem, as well as how to capture and analyze boot performance problems.

This field guide gives you the tools and answers you need to improve Microsoft Windows performance, including:

• Save money on optimizing Windows performance with deep technical troubleshooting that tells you "What would Microsoft do to solve this?"
• Includes performance counter templates so you can collect the right data the first time.
• Learn how to solve performance problems using free tools from Microsoft such as the Windows Sysinternals tools and more.
• In a rush? Chapter 1 Start Here gets you on the quick path to solving the problem.
• Also covers earlier versions such as Windows 7 and Windows Server 2008 R2.

• Sales Rank: #910285 in Books
• Published on: 2014-08-26
• Released on: 2014-08-12
• Original language: English
• Number of items: 1
• Dimensions: 9.25" h x .85" w x 7.50" l, 1.35 pounds
• Binding: Paperback
• 380 pages

About the Author
Clint Huffman is a Senior Premier Field Engineer in Microsoft’s Premier Field Engineering (PFE) group, where he focuses on Microsoft BizTalk Server, IIS, and Windows performance analysis. Clint is also an author and master trainer for the Microsoft Vital Signs: Performance Monitoring Windows Server workshop. This workshop teaches students the fundamentals of Windows architecture and how to identify performance conditions using performance counters. Clint has been with Microsoft since 1999, and has worked as a Microsoft Internet Information Services (IIS) support professional, as well as serving in Microsoft Services Labs, where he helped customers test their applications to identify performance bottlenecks.

Most helpful customer reviews

5 of 5 people found the following review helpful.
This is a great guide to performance troubleshooting and increasing ones knowledge in the area.
By Jeff S.
I got my copy of this by UPS yesterday. First thoughts:

The chapter structure is well laid out for a performance neophyte to start ramping up based on their scenario. It is also very readable and has a good conversational tone. Screen shots are present but not overkill, its a good balance of examples, theory and practical application so far.

I think this is an excellent reference manual for the seasoned IT professional as well as a good start to finish read for someone who wants to really learn how to troubleshoot performance. Well done.

3 of 3 people found the following review helpful.
First of all, I am biased ...
By Kindle Customer
I wrote the forward for Clint's book, and I have known him for more than a decade. But, hey, I still have an opinion. The book is absolutely awesome. Clint spends his time in the field working with some of Microsoft's largest customers. He has been doing performance analysis for years, and he is really really good at it. In fact, he has been doing this so long, he wrote some of his own tools (including the PAL tool).

But all of that would mean nothing if Clint could not get his point across ... he can. He is also a great teacher, and has taught performance analysis to hundreds of Microsoft customers. In short, he has worked with the material so long, and with so many different customers, that he knows the questions commonly asked. This is great, because he put it all in the book. The book is well organized, easy to read, and immensely practical. I keep my copy on my desk, so I can refer to it -- the book is that good.

4 of 4 people found the following review helpful.
Five Stars
By Mr. M. Mccaffery
Excellent guide covering the essentials of system performance analysis in a Windows environment.

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Fourth Edition Sheds New Light on Open Source Intelligence Collection and Analysis. 

Author Michael Bazzell has been well known and respected in government circles for his ability to locate personal information about any target through Open Source Intelligence (OSINT). In this book, he shares his methods in great detail. Each step of his process is explained throughout sixteen chapters of specialized websites, application programming interfaces, and software solutions. Based on his live and online video training at IntelTechniques.com, over 250 resources are identified with narrative tutorials and screen captures. 

This book will serve as a reference guide for anyone that is responsible for the collection of online content. It is written in a hands-on style that encourages the reader to execute the tutorials as they go. The search techniques offered will inspire analysts to "think outside the box" when scouring the internet for personal information.

Much of the content of this book has never been discussed in any publication. Always thinking like a hacker, the author has identified new ways to use various technologies for an unintended purpose. This book will improve anyone's online investigative skills. Among other techniques, you will learn how to locate: 

Hidden Social Network Content Cell Phone Owner Information Twitter GPS & Account Data Hidden Photo GPS & Metadata Deleted Websites & Posts Website Owner Information Alias Social Network Profiles Additional User Accounts Sensitive Documents & Photos Live Streaming Social Content IP Addresses of Users Newspaper Archives & Scans Social Content by Location Private Email Addresses Hidden Personal Videos Historical Satellite Imagery Duplicate Copies of Photos Personal Radio Communications Compromised Email Information Wireless Routers by Location Hidden Mapping Applications Complete Facebook Data Free Investigative Software Alternative Search Engines Mobile App Network Data Unlisted Addresses Unlisted Phone Numbers Useful Browser Extensions Public Government Records Document Metadata Rental Vehicle Contracts Online Criminal Activity

• Sales Rank: #106033 in Books
• Published on: 2015-03-28
• Original language: English
• Dimensions: 9.25" h x .98" w x 7.50" l, 1.80 pounds
• Binding: Paperback
• 432 pages

About the Author
Michael Bazzell spent 18 years as a government computer crime investigator. During the majority of that time, he was assigned to the FBI’s Cyber Crimes Task Force where he focused on open source intelligence (OSINT) collection and analysis. He has trained thousands of individuals employed by state and federal agencies, as well as the private sector, in the use of his OSINT investigation techniques. He is also the author of Hiding from the Internet and Personal Digital Security. His books are often used as training manuals for intelligence gathering and proper securing of personal information.

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17 of 17 people found the following review helpful.
A Wealth of Open Source Intelligence Methods
By Theodore N. Swift
Intelligence analysts and investigators who use the powerful online search techniques taught by Michael Bazzell will welcome the just-released fourth edition of his book "Open Source Intelligence Techniques." But it’s not just for spooks and sleuths. A very broad spectrum of society can benefit from following this guide on how to extract open, often sensitive, information about others from the Internet through use of legal, many times unknown, databases, search tricks, and roundabout methods. No illegal breaking into accounts is advocated. Just knowing how and where to search is enough. Some, no doubt, will be alarmed at learning what’s “out there” about them. But others should find great benefit in learning how to find out the truth, good or bad, about the people, businesses and institutions that make up our world.

This is a rich update with nearly 40 pages devoted to extracting intelligence from the motherlode social network Facebook (1 Billion plus members and counting) in spite of roadblocks Facebook created when it changed its "Graph" search interface in late 2014. Bazzell has created a custom search tool that can be used free, by anyone, to conduct investigations on Facebook. And he has created Google custom search engines – also free -- for probing many other social resources including Twitter, Instagram, YouTube, dating sites, telephone number and address databases, and photo metadata. Maybe you would like to create your own Google custom search engine, tailored to the sites you want to explore? Bazzell shows you exactly how to do it (and it’s not difficult).

There’s a separate section devoted to Android "emulation." It explains how to make a laptop or desktop computer simulate a smartphone to conduct investigations with apps designed to operate only on mobile devices (e.g., Snapchat, Tinder, and Kik). He describes the impracticality of using smartphones with tiny screens and limited functions to conduct investigations that may need to be documented with screen captures, videos, and extensive notes.

A large section of the book describes free Windows “portable” programs that are appropriate for intelligence gathering. Also a portable edition of Firefox browser configured for online investigations. These can be downloaded to, and run from, a USB drive or digital memory card. [Investigators with Mac and Linux systems can run the Windows programs by using virtualization software]. Bazzell makes these programs and browser add-ons available to people enrolled in his online training program through his Inteltechniques.com website. However, readers of the book, if they want them, will need to assemble the materials on their own since the book only identifies the names and functions of the programs.

Bazzell draws on an 18-year police career in Illinois, where he was assigned to the FBI Cyber Crimes Task Force, in revealing hundreds of practical techniques for extracting Internet intelligence about subjects who range from the lowest fraudsters and scoundrels to everyday honest individuals who are being checked for trusted jobs and personal or business relationships. Many will be surprised, others shocked, by the clear, candid explanations of how to legally crack telephone numbers and addresses; investigate websites, domains and IP addresses; identify and track individuals who hide behind aliases; geolocate people (determine their latitude/longitude coordinates) through their smartphone interaction with various social network sites (e.g. Twitter, Foursquare, Instagram, Flickr); use maps, street view images and satellite imagery in investigations; and conduct deep investigations of most anything that appears on the Internet. Of course, there’s more. There’s a good tutorial on basic search engine use (many people have no clue how to construct an effective search “query” and, therefore, don’t retrieve good answers). And there’s good coverage of the search engines themselves.The usual suspects – Google, Bing and Yahoo – are referenced throughout the book. But searchers in the future may want to also include the big Russian and Chinese search engines, Yandex and Baidu. One of Bazzell’s free custom search engines (on his website) searches all of these, plus 10 more simultaneously. He recommends using the Firefox browser.

This is a book that should be within arm’s reach of every investigator, particularly in the United States inasmuch as the Internet is heavy on US-centric resources. It represents a continuing 5-Star effort by Michael Bazzell.

6 of 6 people found the following review helpful.
I am a genealogist who spends most of my time ...
By Patricia Williams
I am a genealogist who spends most of my time searching for dead people. Recently challenged by our Sheriff's Dept Coroner to assist in finding families of unclaimed bodies. After going to genealogy classes for years, this book has websites and info that I have never heard of. Gives ways to work around the pay sites. A plethora of info, written so even a novice can understand, our entire group has been buying this book. Anyone looking for anyone would benefit from this book. Well worth the price. It is a go to.

13 of 16 people found the following review helpful.
A Useful Contribution–See the Table of Contents
By Robert David STEELE Vivas
I started the modern Open Source Intelligence (OSINT) movement in 1988, picking up where earlier pioneers such as Jan Herring, former NIO for S&T, left off. We are still fighting this battle. The CIA Open Source Center (OSC) is retarded — it does less than 10% of what could be done by a proper Open Source Agency (see tiny url forward slash OSA2011), and compounds their ignorance by classifying what they produce.

I *like* this book. If you have any doubts at all, use the superb Inside the Book feature that is one of Amazon’s signal innovations. If you believe — as the OSC believes — that OSINT is all about online surfing in English, this is a great book. It is a good complement to Ran Hock’s stuff, or Arno Reuser’s stuff, and Ben Benavides stuff, and I certainly also recommend the Super-Searcher series and anything by Mary Ellen Bates.

This book is a more sophisticated version of the book I wrote for internal government use in 1996 for the Joint Military Intelligence Training Center, and then again in 2000 for the North Atlantic Treaty Organization, but never to this level of detail, and certainly not with this superb structure nor its currency with all the new offerings from Google and others than did not exist when we started doing OSINT in the Marine Corps Intelligence Center in 1988.

Here are ten links to books here at Amazon that I recommend along with this one — for 30,000 pages from over 800 international experts on OSINT, all free, visit Phi Beta Iota the Public Intelligence Blog, which is the front end to both the Open Source Solutions Network archive, and the home for all of my Amazon reviews accessible in each of the 98 categories in which I read, and the online Journal of Public Intelligence as well as other OSINT posts from contributing editors. The first two books are accounts of the long-running fight between CIA OSC (they call me Open Sores, I now think of them as Open Sh..s). The rest are top of the line values in doing serious research, generally online. There are no good manual on doing Human Intelligence (HUMINT), which is 80% of OSINT, something CIA and the FBI still do not get — they have not grown past the confidential information / traitor paradigm and cannot do outreach to the eight tribes that are open.

Open Source Intelligence in a Networked World (Continuum Intelligence Studies)
No More Secrets: Open Source Information and the Reshaping of U.S. Intelligence (Praeger Security International)
The Extreme Searcher's Internet Handbook: A Guide for the Serious Searcher
Building & Running a Successful Research Business: A Guide for the Independent Information Professional
The Skeptical Business Searcher: The Information Advisor's Guide to Evaluating Web Data, Sites, and Sources
Early Warning: Using Competitive Intelligence to Anticipate Market Shifts, Control Risk, and Create Powerful Strategies
The Art and Science of Business Intelligence Analysis (Advances in Applied Business Strategy)
Measuring the Effectiveness of Competitive Intelligence: Assessing & Communicating CI's Value to Your Organization
Analysis Without Paralysis: 12 Tools to Make Better Strategic Decisions (2nd Edition)
Financial Intelligence: A Manager's Guide to Knowing What the Numbers Really Mean

With best wishes to all,
Robert David STEELE Vivas
THE NEW CRAFT OF INTELLIGENCE: Personal, Public, & Political

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Accepted wisdom tells us that business should come before pleasure, or that the two should never be mixed. Business, it seems, was never intended to be pleasurable. During an economic crisis, in particular, business is easy to portray as a cold, unforgiving environment. But business isn’t like that. Business is people—people who come together to achieve more than is possible individually. Achievement is easily measured through profit, but value is a much bigger concept. Beyond profit, businesses have the ability to make valuable contributions to society. A man in Denmark has turned his love and compassion for his deaf wife into a business that helps millions, as well as makes millions. A doctor has set up a new model hospital to provide affordable healthcare in India. Business provides countless examples of companies that have achieved greatness; companies for whom profit is necessary but not a sufficient condition for success. These stories and the business lessons (often immeasurable) they provide are brilliantly captured in this highly original book.

• Sales Rank: #3901352 in Books
• Published on: 2013-07-10
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .50" w x 6.00" l, 1.20 pounds
• Binding: Paperback
• 224 pages

Review
"Don't hate a business because it's beautiful. Strive to be more like it using the guidance you'll find in Business is Beautiful. This lovely book is filled with stories of companies that have been inspired by beauty of all kinds - aesthetic, scientific, ethical and more. This is a new look at the search for excellence that I think will resonate with many business leaders." --Daniel Pink, author of A Whole New Mind, Drive, and To Sell is Human

About the Author
Jean-Batiste Danet is the CEO of Dragon Rouge, one of the world’s leading design and innovation agencies. Nick Liddell is director of strategy for Dragon Rouge. Lynne Dobney is group director of knowledge and reputation for Dragon Rouge. Dorothy MacKenzie is UK chairman of Dragon Rouge. Tony Allen is group director of corporate branding at Dragon Rouge.

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0 of 0 people found the following review helpful.
Business as art rather than science
By Jonathan Gifford
The central argument of Business is Beautiful is the heretical idea that perhaps we have reached the end of the line with the approach to business dictated by the dreary methodology of management science. `We've dissected the subject of business to death with the cold, dispassionate scalpel of statistical analysis,' argue the authors.

Businesses seek to inspire emotions in us: joy, surprise and desire, for example. The businesses that fail to inspire us in this way will fail. Successful businesses engage us in an emotional, rather than in a rational, way. Apple never said that its computers were better than other computers because of any particular feature or benefit; they said `Think different' and, `The people who are crazy enough to think that they can change the world are the ones who do,' and they left it to us to decide if this was the kind of company that we would like to do business with.

Management scientists will no doubt attempt to analyse emotional intangibles, and are probably busy inventing measures that will help them to quantify `joy' and `desire'. We could continue to invest more money and to develop ever more complex technologies in the search for the elusive, scientifically-proven route to business success. Or, as Business is Beautiful refreshingly suggests, we could admit that there are `intangible drivers of commercial success that defy measurement.'

Just as art and science are not entirely incompatible, the authors argue, so neither are business and human interests. `If you don't take your business personally, then each day you come into work you will die a little. You must bring yourself into work.' Business, the book is arguing (and as you may well guess), is (or could be) beautiful.

The authors identify five qualities that they believe are exhibited by successful businesses, and argue that these are not `measurable' in the usual sense: Integrity, Curiosity, Elegance, Craft and Prosperity.

It's a good list. We may have other qualities that we would add; the core point is that these are not `metrics'. There is no system that can be followed that will deliver elegance, or craft or - by implication - prosperity, by which the authors mean a general prosperity of the whole community, rather than the enrichment of a few directors and shareholders.

The book goes on to illustrate this general philosophy and these specific business qualities via interviews with executives and founders from an impressive selection of businesses - many familiar: 3M; Conde Nast; Arup; BMW - and some less well known (at least to me): the Parisian electric car-sharing enterprise, Autolib'; the customer-obsessed Brazilian retail chain Pao de Azucar; Narayana Hrudayalaya Hospitals, who are developing a new business model for delivering affordable heart surgery in Asia and Africa.

Some of the quotes from the interviews with these companies' spokespersons could have used a little more editing, but it is never a bad thing to have verbatim quotes from successful businessmen and women, talking about why they believe their businesses are successful.

The book has the kind of production values that you would expect from a book that promotes elegance and craft.

A thoroughly enjoyable read and another step towards an intelligent, twenty-first century model for business.

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