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The supercharged growth of this low-cost airline has actually changed the way countless people live their lives, whether it be Ireland's new "Ryanair Generation" for whom its cheap flights to Dublin have eliminated much permanent emigration to the UK, or the thousands of Britons now enabled to buy holiday homes in rural France. This is the first book to tell the full story of the Ryanair phenomenon, from its inauspicious beginnings to its current dominance, from the secret of its business strategy to its cavalier stunts and practices. Ryanair employees past and present were interviewed, as well as its top management and those at its major rivals such as British Airways and easyJet, to produce an authoritative, objective, and compulsive account of one of the most colorful companies in Europe. With Ryanair continuing to expand, the battle for the low-cost airline market in Europe becoming ever more cutthroat, and chief executive Michael O'Leary happy to do battle with everyone from airports (for their landing charges) to his own pilots (over pay and conditions)—and generate an endless stream of PR and news stories in the process—this edition is fully updated to take account of all Ryanair's most recent history.
- Sales Rank: #2446596 in Books
- Brand: Brand: Aurum Press
- Published on: 2007-08-01
- Original language: English
- Number of items: 1
- Dimensions: 7.50" h x .88" w x 5.00" l, .64 pounds
- Binding: Paperback
- 272 pages
- Used Book in Good Condition
Review
"'This savvy, hugely readable book is measured and fair-minded, regaling us with O'Leary's... verbal discretions without detracting from his achievements' - Financial Times"
About the Author
Siobhan Creaton is a journalist and author of the bestselling Ryanair, the story of Europe's biggest airline, first published in 2004, and A Mobile Fortune: The Life and Times of Denis O'Brien, both published by Aurum, and Panic at the Bank, (2002). She is a former Irish Times finance correspondent. She lives in Dublin.
Most helpful customer reviews
2 of 2 people found the following review helpful.
Unbiased history of the airline and man you love to hate!
By Franz K.
This is an excellent, well written, well edited brief history of Ryanair, and by default, Michael O'Leary. Creaton does not pull any punches when describing O'Leary's methods for dealing with conflict, but she does not take sides. Love him or hate him, O'Leary took a near-bankrupt airline and turned it into a legimate world-class carrier.
Creaton also spends a great deal of time explaining the role of Tony Ryan, and how O'Leary intially advised the Ryan's to close the airline, and only at Tony's incessant goading did O'Leary agree to take on the task of making the airline successful. Tony Ryan is as much a part of the airline as O'Leary, although much more low key.
Michael O'Leary is a lot of things...and he would be the first to admit it. When accussed of being Tony Ryan's bagman, O'Leary replied, "I've always been Tony Ryan's bagman!"
Creaton clearly conducted extensive interviews and an enormous amount of research to write this book, and it shows. Give it a read!
0 of 0 people found the following review helpful.
Five Stars
By Michael Nitzan
Very good read about the company.
0 of 0 people found the following review helpful.
this guys a genius
By fasty buyers
I hate reading books normally but Ijust find out how amazing ryan air can be so successfull with the motto the c ustomer is never right at ryanair loL! must read book if youre interested into these aspects
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