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Minggu, 29 September 2013

[L956.Ebook] Ebook Free On Christian Doctrine and Practice, PPS 47 (Popular Patristics), by Saint Basil the Great, Mark DelCogliano

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As a priest and then bishop, Basil of Caesarea devoted sophisticated treatises to the Trinity and to articulating his vision of the Christian life. In his homilies Basil distilled the best of his moral and theological teachings into forms readily accessible to his flock and now to us. During his lifetime, Basil was recognized as one of the foremost rhetoricians of his day a man supremely skilled in the art of speaking, instructing, persuading, and delighting at the same time. These rhetorical skills are on full display in the eleven Moral Homilies translated in this volume, seven of which appear in English for the first time.

Sales Rank: #821372 in Books
Brand: Brand: St Vladimirs Seminary Pr
Published on: 2013-02-01
Original language: English
Dimensions: 7.50" h x 5.25" w x 1.00" l, .75 pounds
Binding: Paperback
324 pages

Features

Used Book in Good Condition

About the Author
Mark DelCogliano teaches at the University of St. Thomas in St. Paul, Minnesota. He has published numerous translations of patristic works, including Basil s Against Eunomius.

Most helpful customer reviews

5 of 5 people found the following review helpful.
Great translations with introductions
By ZF
Especially for those who are interessted in Basil there are several homilies translated into English for the first time.
There is also a general introduction and an introduction to each homily which is superbly done and very helpful to make sense of what you are reading.
I got the book as I am interested in Basil's Trinitarian doctrine and exegesis. There were several homilies which were a must read.
DelCogliano, as in his translation (with Radde-Gallwitz) of Against Eunomius, did a wonderful job making the writings of Basil accessible to us.

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Minggu, 22 September 2013

[F947.Ebook] Download PDF Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing, by Douglas Van Praet

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For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? They simply can't tell us because they don't really know. Before marketers develop strategies, they need to recognize that consumers have strategies too . . .human strategies, not consumer strategies. We need to go beyond asking why, and begin to ask how,behavior change occurs. Here, author DouglasVan Praet takes the most brilliant and revolutionary concepts from cognitive science and applies them to how we market, advertise, and consume in the modern digital age. Van Praet simplifies the most complex object in the known universe - the human brain - into seven codified actionable steps to behavior change. These steps are illustrated using real world examples from advertising, marketing, media and business to consciously unravel what brilliant marketers and ad practitioners have long done intuitively, deconstructing the real story behind some of the greatest marketing and business successes in recent history, such as Nike's "Just Do It" campaign; "Got Milk?"; Wendy's "Where's the Beef?" ;and the infamous Volkswagen "Punch Buggy" launch as well as their beloved "The Force" (Mini Darth Vader) Super Bowl commercial.

Sales Rank: #315270 in eBooks
Published on: 2012-11-13
Released on: 2012-11-13
Format: Kindle eBook

Review

"A provocative approach that should give pause to consumers as well as marketers." - Kirkus Reviews

"Doug has been an instrumental strategic guide for transforming and redefining the Volkswagen brand. The behavioral insights and the rationale for why people act as they do - uncovered in his book - have had a profound effect on how we communicate and behave, helping the brand achieve the highest market share in thirty years. I would recommend this book to anyone who wants to truly understand how to craft communications that will truly resonate." - Justin Osborne, General Manager, Marketing Communications, Volkswagen of America

"Unconscious Branding brings the power of neuroscience to marketing in a way that is both intuitive and revelatory. It's an invaluable resource for any marketer." - Matt Jarvis, Partner and Chief Strategy Officer, 72andSunny

"Drawing upon the insights of behavioral science, Van Praet provides a seven-step, behavior-modification procedure--Useful insights that should benefit marketers big and small." - Publishers Weekly

"Doug Van Praet knows what's going on in your mind better than you do. This is the only book that finally provides a useful 'how to' when it comes to applying neuroscience to marketing. We're using it. It works." - Mike Sheldon, CEO Deutsch LA

"There are many researchers in advertising who can study a campaign and tell you what happened. There are precious few who can tell you why. Doug Van Praet is one of them." - Eric Hirshberg, CEO, Activision Publishing

About the Author
Douglas Van Praet is executive vice president at Deutsch LA, one of the nation’s hottest ad agencies, where his responsibilities include group planning director for the iconic, highly acclaimed and coveted Volkswagen account.

Most helpful customer reviews

47 of 49 people found the following review helpful.
Buy This Book
By D. Ward
I teach introductory marketing to new small business owners. I have always taught that each buying decision has an emotional component. But after reading this book, I now see more clearly how the subconscious mind and emotions play in the decisions we make. As the author states (p63) "Emotion moves people to buy."

Pros: Nice progression of thought.
Pertinent stories and examples to prove his key points.
7 steps to behavior change - builds his case well for each point. (If you follow these steps you can build a strong marketing campaign for your product or service).
I watched the videos he used as examples. Go on You Tube and watch them. They will make an impact on you and influence how you will build future marketing strategies. The videos help reinforce the content of the book.

Cons: The book bogs down when the author presents technical and psychological details to build his case. I thought that the foundational information was too detailed. Overkill on proving his points.
Only used national brands to demonstrate his points. I would have liked to seen more examples for the small business community.

These quotes particularly stuck out to me:

P 62 - The more emotionally charged, the more likely your brand will stick out or break through the clutter, forcing people to notice your message.
P 87 - The process of decision-making behavior is led by the heart and followed by the head.
P 101 - The human brain is fundamentally attracted to what is different. If it were not, we would never learn.
P 110 - We need to remind ourselves that we all are in the business of buying and selling good feelings.
P 161 - Promise a better life, not just a better product

Book is so detailed that it has to be read more than once to gain full impact. If you are in the business of marketing this is a must read book.

22 of 24 people found the following review helpful.
A Must Read for Those Interested in Consumer Insights
By Amazon Customer
This is a really terrific book for marketing professionals who want to understand the difference between what consumers say versus what they do.

One of the few benefits of very long plane rides to Europe is a chance to read without interruptions. This week, I read a wonderful marketing book that I'd like to share with you. I'm really interested in understanding what consumers do versus what they say and this book has an unconventional approach to the topic.

I saw an article online by the author and it his ideas fit well with a marketing conference I was organizing with colleagues so I knew I had to learn more.

The book is called Unconscious Branding by Douglas Van Praet. He is the EVP at an award winning advertising agency Deutsch LA and he focuses on account planning and strategic insights. Douglas worked on the highly acclaimed and successful mini-Darth Vadar commercial for Volkswagon's Jetta where a little boy uses his super powers to start a car with the wave of a hand as an eager father with a remote helps him behind the scenes.

From my days at The Annenberg School of Communications at The University of Pennsylvania, I have always been interested in behavioral sciences, anthropology and non-verbal communications. Since the topic for this conference I mentioned above is focused on the huge discrepancy between what a consumer says in research versus their actual behavior, I hoped the book would provide some ideas and an approach to the issues.

I was not disappointed.

When I answer a question on a survey, how well can I actually answer a question like why I bought a product?

* How come I bought Seventh Generation not Tide for cleaning my clothes.
* How come I went to Starbucks not Dunkin Donuts for coffee?
* Why do I buy gas for my car at Exxon- even when it is cheaper at other stations?
* Why do I watch one commercial over and over but scan others?
* Why do I shop at Whole Foods instead of Harris Teeter?
* Why do I pick one wine over another?

I can tell you why I did these things but is it true? Can I accurately explain my motivation. A great example of this is buying gasoline. I stumbled upon the reason why I prefer Exxon even when it is a few cents more per gallon. I found a gas credit card from Esso (Exxon's earlier name) that my Dad gave to me when I started to drive in 1971. My connection goes way beyond the fuel and over the last 40 years, I have been driven on an unconscious level to go to an Exxon/Esso for gas. Of course, I never made that connection consciously until recently.

This is an exceptional well-written book that poses a fairly simple premise. How can neuroscience empower and inspire marketing. Another way of saying this is that instead of relying on what consumers say, understanding their behavior at an unconscious level can be powerful. How people act and the motivation for those actions can give clarity to a marketing professional to understand how to affect purchase behavior.

The book helps explains some of the core motivation behind our behaviors and our decision making process. He approaches marketing by trying to explain and understand how we act. Through fascinating examples of classic ad campaigns, he outlines the unconscious connection that helps make the effort so successful at touching consumers and motivating them to purchase.

The author has a seven step process that outlines:

1. The role of interrupting perceptual and behavioral patterns
2. How to create customers comforts with a brand
3. Lead the imagination to a desired conclusion or outcome
4. Shift consumer feeling in favor of a product
5. Satisfy the critical filter of resistance in the mind
6. Change the association by which memory and the mind work
7. Generate actions ingraining positive brand impressions that become second nature.

Best of all, this book treats consumers, target markets, demographics as human beings.
It is an important distinction since the author explains how human motivation at an unconscious level helps us understand how we can change attitudes and behaviors when we are marketing products. I like the human approach to marketing and the author articulates these idea like a mensch. (Yiddish for a really fine human being)

I learned from this book that the word emotion and motivation both come from the latin root to move. (movere). This helps us understand that key to both connecting emotional and motivating a behavior that taking action is required. When you touch a hot stove, you learn to stay away from the painful experience.

When a brand disappoints you by promising something and not delivering, you move away from that brand. Harnessing this insight can help you motivate a human (consumer) to take an action and move toward your brand and its solutions. The book is filled with examples from traditional and non-traditional advertising and marketing campaigns.

One case study in Unconscious Branding is the success of Red Bull.

The founder of Red Bull created a strange brew. His oddly flavored caffeine spiked beverage received the lowest scores in research for taste and purchase intention. Yet, the Australian born Dietrich Mateschitz understood the importance of emotional branding and motivational communications.

He created unique emotional experiences through experiential marketing that linked the product to the emotional rollercoaster of stimulating experiences. His recent Red Bull Stratos is one of the cleverest marketing events to associate emotion with a brand I have ever witnesses. This type of marketing connections puts Red Bull's Mateschitz in a class with Jobs and Apple whereby they make consumers connect not only to the physical product but at an unconscious level, plug into the brand's attitude. This is branding by masters.

So pick up a copy of Unconscious Branding. It is available at Amazon or your favorite independent bookstores but I bet you unconsciously knew that.

13 of 16 people found the following review helpful.
Riveting book with eye-opening practical information
By Joe Vitale
Loving this book! People are driven by their unconscious and don't know it. If you want to appeal to them, you need to better understand them. This riveting book clearly explains what's happening in neuroscience and what you can do to create a brand that leads to sales. Ultimately you end up with some tried and true principles in marketing that have always worked, but the author frames them in a way that appears new. Good copywriters know to lead the imagination, for example, but the author gives you sound recent reasons why this works and why you need to use it. Again, I love this book. I strongly recommend it.

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Senin, 09 September 2013

[Z563.Ebook] PDF Download Watch Your Junk and Other Advice for Expectant Fathers, by Benjamin Wallace

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Watch Your Junk and other Advice for Expectant Fathers tackles the subjects that other baby books ignore:

- Why you shouldn't touch the wand in the sonogram room
- The exact moment your opinion no longer counts
- How friends and family will respond to the news
- How TV and baby classes have lied to us
- Which poop jokes to expect in the delivery room
- How to convert diapers into usable guilt
- How to insure your child says your name first
And much, much more

Watch Your Junk includes a special twin version of fatherhood in the event that you are so much a man that you knocked up your wife twice at the same time.

Don't go into fatherhood unprepared, read Watch Your Junk and other Advice for Expectant Fathers today and know what to expect before it's too late.

Originally released as The Dumb White Husband's Guide to Babies.

Sales Rank: #350285 in Books
Published on: 2016-01-03
Original language: English
Number of items: 1
Dimensions: 9.00" h x .37" w x 6.00" l, .50 pounds
Binding: Paperback
164 pages

Most helpful customer reviews

2 of 2 people found the following review helpful.
An Excellent Guide for Guys
By Todd Trann
BEFORE YOU BUY: please make sure you are looking for a guide to being a new father! That is indeed exactly what this is. This book is *not* a continuation of Ben's other short comedies whose covers look exactly the same as this. Although there is a bit of comedy used in the delivery (pun intended) of this material, that isn't the focus.

For those who are looking for a male equivalent to the hundreds of books that are written by women and for women - this is it! It's definitely written by a man, for men. You will appreciate the honest and sometimes crude humor. Ben tells it straight, and he doles out some awesome advice, the kind that I wish I had someone tell me before my two kids were born. "Do not look at the vagina!" is about as blunt as he can get, and he's absolutely correct. Solid advice right there.

So all you new Dads or about-to-be Dads, go ahead and dive in. Buy this book and learn a few things your friends may not have the guts to tell you.

2 of 2 people found the following review helpful.
Brilliant and a must have for all fathers to be!
By Robert Simoneaux
My first daughter is almost 4, and I just brought my second daughter home from the hospital a week ago. I wish this had been written 4 years ago it would have saved me a bit of stress, but it was great as a refresher for my new daughter. The topics covered are truly the things no one else tells you, and the edited "baby item list" is worth the cost of the story alone for the money it will save you. I can see this short story as a new must have for all expectant fathers. Keep them coming they just keep getting funnier.

1 of 1 people found the following review helpful.
Hilariously Entertaining and Insightful
By aymorj
From the genius who brought you Dumb White Husband, Damien Stockwell, and Post-Apocalyptic Nomadic Warrior, comes the REAL version of what a man should expect when entering into parenthood. Full of sound advice and plenty of laughs, this is sure to please anyone. Take it from me, I'm an uncle of 2 boys and I don't plan to have children, but I loved every single part of this read. I've even witnessed or heard many of these instances happening to my brother. So whether you are looking for a quick read, a good laugh, a new coffee-table book, great gift, or just some helpful insight, definitely pick this up! I'm debating on stocking up on numerous copies of this to hand out along with tons of tiny screwdrivers to expectant fathers. Happy reading you son of a monkey!

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Minggu, 01 September 2013

[L925.Ebook] Free Ebook Ecological Developmental Biology, Second Edition, by Scott F. Gilbert, David Epel

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The revolution in molecular technologies has created a revolution in our perception of the living world. It is life, but not as we knew it. The science studying this new world, uncovering the relationships between genes, developing organisms, and their environments, is called ecological developmental biology. This book presents the data for ecological developmental biology, integrating it into new accounts of medicine, evolution, and embryology. The new evolutionary science created by this approach to nature is called ecological evolutionary developmental biology (eco-evo-devo). The book documents the evidence for a new, extended, evolutionary synthesis, a synthesis that: confounds the creationist belief that evolution can't be described above the species-level; integrates aging and Western diseases such as diabetes, atherosclerosis, cancer, and obesity into an evolutionary context; and sees interspecies interactions both within the organism and between organisms as being critical for evolution, development, and fitness.

Sales Rank: #507447 in Books
Published on: 2015-08-11
Original language: English
Dimensions: 10.25" h x 8.00" w x 1.25" l, 3.30 pounds
Binding: Paperback
576 pages

About the Author
Scott F. Gilbert, a Senior Research Associate at Swarthmore College and the Finland Distinguished Professor at the University of Helsinki Institute of Biotechnology, teaches developmental biology, developmental genetics, and the history of biology. After receiving his B.A. from Wesleyan University, he pursued his graduate and postdoctoral research at The Johns Hopkins University and the University of Wisconsin. Dr. Gilbert is the recipient of several awards, including the first Viktor Hamburger Award for excellence in developmental biology education, the 2004 Alexander Kowalevsky Prize for evolutionary developmental biology, honorary degrees from the Universities of Helsinki and Tartu, and the Medal of François I from the Collège de France. He is a Fellow of the American Association for the Advancement of Science, a corresponding member of the St. Petersburg Society of Naturalists, and has been chair of the Professional Development and Education Committee of the Society for Developmental Biology. His research pursues the developmental genetic mechanisms by which the turtle forms its shell.

David Epel is the Jane and Marshall Steel Jr. Professor Emeritus of Biological Sciences at Stanford University s Hopkins Marine Station in Pacific Grove CA. He did his undergraduate studies at Wayne State University and then graduate and postdoctoral studies at the University of California, Berkeley and the University of Pennsylvania. Dr. Epel has been a Guggenheim Fellow, is a Fellow of the American Association for the Advancement of Science, the California Academy of Sciences, and an Overseas Fellow of Churchill College and Life Fellow of Clare Hall at the University of Cambridge. His honors include the Cox Medal for Fostering Undergraduate Research at Stanford and the Ed Ricketts Memorial Award for Lifetime Achievement in the Marine Sciences. Epel s research focused on cell biology of development, especially the activation of the egg at fertilization, the unique physiology of the embryo and the cellular mechanisms of embryo protection. His current interest is high school science education. One area is highlighting early development of the sea urchin embryo to capture the imagination and interest of high school students. New curricula focus on the science of climate change and how students can help to solve this problem.

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1 of 1 people found the following review helpful.
well worth your money and time.
By guy lummis
very good indeed. much new information for newbys and for those who aren't current in biology. moderately advanced---best for college juniors and above.

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Sabtu, 24 Agustus 2013

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Sales Rank: #1052478 in Books
Published on: 1993-10-18
Original language: English
Number of items: 1
Dimensions: 9.00" h x 1.50" w x 6.00" l,
Binding: Paperback
488 pages

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Kamis, 22 Agustus 2013

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Second Opinion: An Introduction to Health Sociology introduces students to the theories, concepts, issues, and contexts of the field.

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Sales Rank: #1508136 in Books
Published on: 2013-12-30
Original language: English
Number of items: 1
Dimensions: 8.30" h x 1.10" w x 10.80" l, .0 pounds
Binding: Paperback
608 pages

About the Author

John Germov is Professor of Sociology and Pro Vice-Chancellor of the Faculty of Education and Arts at the University of Newcastle in Australia.

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0 of 0 people found the following review helpful.
Three Stars
By J Louis Bezuidenhout
In good order received

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Sales Rank: #373393 in eBooks
Published on: 2013-07-11
Released on: 2013-07-11
Format: Kindle eBook

About the Author
Donna Serdula LOVES LinkedIn and is the foremost expert in LinkedIn profile optimization. She helps individuals from around the world brand themselves successfully using LinkedIn. Donna has appeared on Sirius XM Radio, NBC, Wall Street Journal, and many other outlets.

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6 of 7 people found the following review helpful.
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best book on LinkedIn I have ever read
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