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Sabtu, 25 Februari 2012

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Capacity Planning for Web Services: Metrics, Models, and Methods, by Daniel A. Menasce, Virgilio A.F. Almeida

In Capacity Planning for Web Services: Metrics, Models, and Methods, two leading Web capacity planning experts introduce quantitative performance predictive models for every major Web scenario -- especially the latest Web services, e-commerce, and mobile applications. Discover how to identify and address potential performance problems, accommodate usage peaks, define service provider SLAs, benchmark effectively -- and optimize every trade-off between cost and performance.

  • Sales Rank: #318013 in Books
  • Published on: 2001-09-21
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.40" h x 1.30" w x 7.00" l, 2.09 pounds
  • Binding: Paperback
  • 608 pages

From the Back Cover

The #1 guide to Web capacity planning -- now completely updated!

  • A quantitative analysis of Web service availability
  • An integrated coverage of benchmarking, load testing, workload forecasting, and performance modeling of Web services
  • Example and case studies show how to use each technique in the latest Web services, portals, search engines, mobile and streaming-media applications
  • A quantitative framework for planning the capacity of Web services and understanding their behavior

The world's #1 book on Web capacity planning now covers the latest Web services, e-business, and mobile applications! Capacity Planning for Web Services: Metrics, Models, and Methods introduces quantitative performance predictive models for every major Web scenario, showing precisely how to identify and address both potential and actual performance problems. Coverage includes:

  • Web services: protocols, interaction models, and unique performance, reliability, and availability challenges
  • State-of-the-art capacity planning methodologies
  • Spreadsheets implement the solutions of the models presenteed in the book
  • Specific issues and workloads associated with HTTP and TCP/IP protocols
  • Benchmarking current performance at system and component levels

From accommodating current usage peaks to defining service provider SLAs, Daniel A. Menasce and Virgilio Almeida cover every aspect of capacity planning — helping you optimize every tradeoff between cost and performance.

"This bookis the best guide available to understanding the uniqueperformance challenges involved in delivering today's Web services."

— Mark Crovella,Associate Professor, Boston University;
Technical Director, Network Appliance

"...asuperb starting point for anyone wishing to explore the world of Web performance."

— Jeffrey P. Buzen, President of CMG;
Co-Founder, BGS Systems

"There is no other book like this. It is a first."

— Peter J. Denning, Professor of Computer Science, George Mason University and former President of the ACM

"Web servers have bursty andhighly-skewed load characteristics. This book presents a new way tomodel, analyze, and plan for these new performance problems."

— Jim Gray, Senior Researcher, Microsoft Research;
1998 ACM Turing Award Recipient

"...a welcome approach to the performance analysis of today'sWeb-based Internet. ... no simple and practical treatment has been offered before, andtheirs is a timely contribution."

— Leonard Kleinrock, Professor of Computer Science, UCLA;
Chairman and Founder, Nomadix, Inc.

About the Author

DANIEL A. MENASCÉ is Professor of Computer Science at George Mason Universityand a Fellow of the Association for Computing Machinery. He has consulted extensivelyon Web performance worldwide. Menascé holds a Ph.D. in Computer Science fromUCLA.

VIRGILIO ALMEIDA, Professor of Computer Science at the FederalUniversity of Minas Gerais, Brazil, holds a Ph.D. in Computer Science from VanderbiltUniversity and was formerly a visiting researcher at Xerox PARC and at HP Labs. Menascé and Almeida co-authored Scaling for E-Business (Prentice Hall PTR).

Excerpt. © Reprinted by permission. All rights reserved.
Preface

This is what makes this book unique and worth reading: Businesses, government agencies, and individuals are increasingly dependent on Web services for their day-to-day operation. As a consequence, quality of service, in particular performance and availability considerations, are becoming extremely important. Performance analysis of Web services is unique in many ways. First, Web services rely on large-scale systems that consist of thousands of computers, networks, software components, and users. Large-scale systems are inherently complex. The randomness associated with the way users request Web services compounds the problem of managing and planning the capacity of those services.

This book uses a quantitative approach to analyzing Web services. It provides a framework to understand the Web's complex relationships and how these relationships impact performance and availability of Web services. This approach lends itself to the development of performance and availability predictive models for managing and planning the capacity of Web services. Instead of relying on intuition, ad hoc procedures, and rules of thumb, we provide a uniform and sound way for dealing with performance problems. The models discussed here are based on probability fundamentals and on the theory of queuing networks. The techniques and models presented in this book provide a simple and practical approach to dealing with Web-based systems. Models are essential tools to simplifying the representation of complex systems and, at the same time, to capturing the most relevant characteristics of those systems.

There are several books on computer system performance evaluation, but they do not focus on Web-based systems. The Web has special features that make its performance problems unique and demand novel approaches to dealing with them. This book presents a sound and practical approach to addressing these challenges. Also, this book is not tied to any specific technology or product; it is general enough to be valuable in any Web-based environment.

This is an example-driven book. Many real-world examples with solutions are used to illustrate the use of models and analytic techniques. The models are available as Microsoft Excel worksheets, which makes it easy for readers to understand detailed situations of capacity planning of real-world Web services. The case studies presented are inspired in problems that come up very often in the course of planning, designing, implementing, operating, and managing Web services. The examples, case studies, and spreadsheets allow the reader to immediately put into practice the methods and models discussed here.

Who Should Read This Book

Information technology professionals must ensure that the Web services under their management provide an acceptable quality of service to their users. Managers must avoid the pitfalls of inadequate capacity and meet users' performance expectations in a cost-effective manner. System administrators, Web masters, network administrators, capacity planners and analysts, managers, consultants, and other IT professionals will benefit from reading parts or the entire book. Its practical, yet sound and formal, approach provides the basis for understanding modern and complex networked environments.

This book can be used as a textbook for senior undergraduate and graduate courses in Computer Science and Computer Engineering. At the undergraduate level, the book is a good starting point to motivate students to learn the important implications and solutions to performance problems. In particular, this book is very useful to in providing students with the quantitative skills required to analyze the behavior of Web systems. At the graduate level, it can be used in System Performance Evaluation courses. This book offers a theoretical and practical foundation in performance modeling. The book can also be used as a supplement for systems courses, including Operating Systems, Distributed Systems, and Networking, both at the undergraduate and graduate levels. A series of exercises and short projects is available at the Web site associated with this book (www.cs.gmu.edu/~menasce/webservices/).

Book Organization

Chapter 1 introduces, through a series of examples, the importance of performance and availability considerations for Web services. The concepts of capacity planning, service levels, and workload evolution are defined and illustrated.

Chapter 2 presents a brief discussion on local and wide area networks and their protocols including TCP/IP, Ethernet, IEEE 802.11, Token Ring, and FDDI. The chapter revisits the client server (C/S) computing paradigm and discusses several kinds of servers, such as file servers, database servers, application servers, groupware servers, object servers, and Web servers. Various architectural C/S issues, including two-tier versus three-tier C/S architectures, are presented. The HTTP protocol is described in this chapter. The Peer-to-Peer model is also discussed as an alternative to the C/S paradigm used to support Web services. Standards-based technologies for Web services, such as Simple Object Access Protocol (SOAP) and Web Service Description Language (WSDL) are also presented. The concepts here are presented in light of performance considerations and tradeoffs.

Chapter 3 investigates, in detail, the nature of the delay incurred by a typical Web request. A complete analysis of the time to download a Web page is presented. This chapter shows how service times can be computed at single disks, disk arrays, networks, and routers. Queues and contention are defined more formally and some very basic and important performance results from Operational Analysis are introduced.

Chapter 4 discusses issues that affect performance of Web services. The chapter starts by looking at the sources of delay in Web environments. After discussing the end-user perspective to Web service performance, the chapter provides an assessment. It examines the components and protocols involved in the execution of Web services and analyzes their capacity and performance issues. New concepts such as heavy-tailed characteristics, traffic spikes, and network caching are analyzed through the use of simple performance models. The Wireless Application Protocol (WAP) is also presented in this chapter.

Chapter 5 introduces a step-by-step methodology to determining the most cost-effective Web service infrastructure. The main steps of the methodology are: understanding the environment, workload characterization, work-load model validation and calibration, performance and availability model development, model validation and calibration, workload forecasting, performance and availability prediction, cost model development, cost prediction, and cost/performance-availability analysis.

Chapter 6 describes and illustrates with examples the major steps required for the construction of workload models. The common steps to be followed by any workload characterization project include specification of the standpoint from which the workload will be analyzed, choice of the set of parameters that capture the most relevant characteristics of the workload for the purpose of the study, monitoring the system to obtain the raw performance data, analysis and reduction of performance data, and construction of a workload model. Some characteristics of Web workloads are discussed and power-laws models are introduced.

Chapter 7 presents several different standard industry benchmarks-such as TPC-C and TPC-W, SPECCPU, SPECWEB, and WebStone-and shows how to use benchmark results as a complementary source of information to support the capacity planning methodology. Mathematical models that represent characteristics of actual Web workloads are studied in this chapter. This chapter also examines performance testing, which is commonly used to determine how users will experience the performance of a Web service.

Chapter 8 starts by introducing very simple models of Web-based systems. Complexity is progressively introduced and the solution to each model is presented using first principles and intuitive concepts. After a few models are presented, the approach is generalized. The models presented in this chapter are called system-level performance models since they view the system being modeled as a "black box."

Chapter 9 introduces powerful techniques to analyzing the performance of intranets and Web sites. The chapter considers the components that make up a Web-based system. Component-level models account for the different resources of the system and the way they are used by different requests. The solution techniques for component-level models are based on Queuing Networks (QN). Solution methods for both open and closed QNs with multiple classes of customers are presented in this chapter. The chapter also shows how system- and component-level models can be combined to address more complex modeling situations.

Chapter 10 shows how the performance models discussed in previous chapters can be specialized to handle specific Web performance issues. The chapter also shows how certain special features common in Web workloads, such as burstiness and heavy-tail distributions of file sizes, can be accounted for in performance models for the Web.

Chapter 11 introduces availability, reliability and performability as important metrics that define the quality of service provided by Web-based applications. A quantitative framework, based on the state transition diagram, is developed to model availability, reliability, performability, software aging and rejuvenation.

Chapter 12 shows how to apply existing forecasting methods and techniques to predict the future workload for Web services. Forecasting techniques includes linear and non linear regression models, moving averages, and exponential smoothing. A strategy and a methodology for workload forecasting is discussed here. It encompasses selection of the workload to be forecast, analysis of historical data and estimation of workload growth, selection of a forecasting technique, application of the forecasting technique to the historical data, and analysis and validation of forecast results.

Chapter 13 presents a framework for collecting performance data in Web environments. Next, it discusses the main issues in the process of measuring the performance of Web-based systems. The chapter does not focus on any specific product or manufacturer. Instead, it presents general procedures for transforming typical measurement data into input parameters. The procedures can be thought of as a set of major guidelines for obtaining input parameters for performance models.

Chapter 14 wraps up the book by emphasizing the approach and methods used to develop and solve analytical performance models of Web services. It also discusses properties that should be pursued for the design and implementation of large-scale information systems. For any service provider, whether financial services, merchants, or government services, it is necessary to guarantee the quality of service, which is represented by key issues such as trustworthiness and security, performance, and availability. The chapter discusses the importance of modeling to address these key issues. Appendix A contains a glossary of the important terms introduced in the book.

Appendix B provides a description of the Microsoft Excel workbooks that accompany this book and describes the C program provided to derive burstiness parameters for HTTP logs.

Book's Web Site and Authors' Addresses

The Web site at www.cs.gmu.edu/~menasce/webservices/ will be used to keep the readers informed about new developments related to the book and to store the various Excel workbooks described in the book.

The authors' e-mail, postal addresses, and Web sites are:

Professor Daniel A. Menasce
Department of Computer Science, MS 4A5
George Mason University
Fairfax, VA 22030-4444
United States
(703) 993-1537
menasce@cs.gmu.edu
www.cs.gmu.edu/faculty/menasce.html

Professor Virgilio A. F. Almeida
Department of Computer Science
Universidade Federal de Minas Gerais
P.O. Box 920
31270-010 Belo Horizonte, MG
Brazil
+55 31 3499-5860
virgilio@dcc.ufmg.br
www.dcc.ufmg.br/~virgilio

Most helpful customer reviews

4 of 4 people found the following review helpful.
for actual deployment of Web Services
By W Boudville
As Web Services get implemented, this book can be a vital tool in planning for the deployment. The authors have a rigorous methodology to estimate the many performance issues encountered when you try to build out an actual Web Service. They discuss important ideas like content delivery networks, which cache or mirror content at different physical locations, so that the response time to a user's query is minimised. And it also adds redundancy. Think Akamai, for instance.

A crucial aspect they explain is how to develop a cost model for a data centre facing a certain expected rate of queries coming in from the net. Practical advice on what things to cost out and how to do so, as shown in various examples.

Most books on Web Services published after this book often discuss the networking together of various services. Using WSDL or BPEL to describe these configurations. BPEL may not have even existed in 2001 when the book was published. But the book is certainly not outdated. Nothing in it is tied to a specific version of a Web Services grammar. Those other books are more about explaining the syntax. Few delve into actual deployment scaling issues that cannot be avoided if you have to go live.

16 of 17 people found the following review helpful.
Old friend gets facelift and becomes more beautiful
By Mike Tarrani
Although the title is new, this book is based on the authors' 1998 book titled "Web PErformance Metrics, Models and Methods (ISBN 0136938221). This book is more than a minor rewrite - the chapters are in a different sequence, and each has been updated. None of the information that made the older book such a valuable resource was lost in the process. For example, the material on queuing theory and analysis remains, and it among the best written tutorials in print. What has changed includes:
(1) Shifting of focus from client/server and web server environments to web services, with an emphasis on performance characteristics of SOAP and UDDI. Client server issues are still covered because these issues are still germane.
(2) An emphasis on architecture and how performance and capacity fit into a larger picture. Network and server performance characteristics are examined in detail.
What hasn't changed includes the excellent material on performance and benchmarking basics, detailed analysis techniques, and the support for this book that the authors provide on the book's web site. I especially like the Excel spreadsheets that you can download to use in conjunction with material in nearly every chapter.
Overall, this is one more of a series of books on various aspects of performance and capacity management. I also recommend reading their companion book, "Scaling for E-Business: Technologies, Models, Performance, and Capacity Planning" (ISBN 0130863289), which covers the applications level of e-commerce systems and seamlessly complements the material in this book.

0 of 0 people found the following review helpful.
One of a kind treatise needs an update...
By Dennis W Hollenbeck
As near as I've been able to determine, this is the only thorough, evidence-based, book on modeling and predicting the performance of web services in print. But the last decade is taking its toll and this book, which uses Fast Ethernet as one of the modeled components, badly needs an update. I found the information in it so compelling, I had to have my own copy after finding this gem at the local university library.

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Kamis, 23 Februari 2012

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Invertebrates, Third Edition, by Richard C. Brusca, Wendy Moore, Stephen M. Shuster

Invertebrates presents a modern survey of the 34 animal phyla (plus the Protista) and serves as both a college course text and a reference on invertebrate biology.

  • Sales Rank: #32435 in Books
  • Published on: 2016-01-19
  • Original language: English
  • Dimensions: 11.50" h x 8.75" w x 1.50" l, .0 pounds
  • Binding: Hardcover
  • 1104 pages

About the Author
Richard C. Brusca is Director of Conservation and Research at the Arizona-Sonora Desert Museum, and also holds adjunct research positions at the University of Arizona and CIAD (Centro de Investigacion en Alimentacion y Desarrollo), Mexico. He earned a B.S. at California State Polytechnic University, an M.Sc. at California State University (Los Angeles), and a Ph.D. at the University of Arizona. The author of over 100 research publications, including six books, Dr. Brusca is a widely recognized invertebrate zoologist, marine biologist, and Sea of Cortez and Sonoran Desert naturalist. He is a Fellow in both the American Association for the Advancement of Science and the Linnean Society (London). Dr. Brusca has been the recipient of research grants from numerous organizations, including the National Science Foundation, the National Oceanic and Atmospheric Administration, and the National Geographic Society.

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10 of 11 people found the following review helpful.
5 solid stars for what I believe is the gold standard of textbooks in this field of study
By ARH
I have been teaching invertebrate zoology for over 20 years. At first I used the text by Kozloff to support my course, then when he retired I used the book by Barnes, et al. for many years. When that book slipped out of date I tried the text by Pechenik. Pechenik's book is very good, but his overall approach and treatment of taxa does not match the way I approach invertebrates as well as this edition of Brusca's book.

BTW, through all my years of full-time teaching (starting in 1992) I consistently had a copy of the most recent text by Brusca on my shelf as a reference book, but this edition, IMO, finally nailed it as a teaching text. Editions 1 and 2 were probably better suited to advanced undergraduate students or graduate students than students taking their first serious look at invertebrates.

This text, now co-authored by Richard Brusca, Wendy Moore, and Stephen Shuster, is much more readable and student friendly than past editions. In fact it's downright fantastic. I've been reviewing and reading it since my review copy arrived about a week and a half ago.

The overall approach is comparative anatomy. This matches the way I prefer to teach my course. Before I decided whether to adopt this textbook I took a careful look at its treatment of several taxa that have been problematic in the past...e.g., protozoans, Xenocoelomorpha, Myxozoa, Microsporidia, Sipincula, Echiura, and Chaetognatha. In every case this book's treatment of these and all taxa I have reviewed includes up-to-date systematics. I am also pleased to see the updated treatment and taxonomy of all eukarya in Chapter 3. This treatment provides an overview of the recently proposed five major groupings of Eukarya: Amoebozoa, Chromavleolata, Rhizaria, Excavata, and Opisthokonta (which includes all animals, fungi, vascular plants, and related groups). Way to go! This change eliminates the old Kingdom Protista, a sadly dysfunctional polyphyletic taxon. This change also makes this book particularly useful in providing an overview of the place of animals in the larger scope of the diversity of life on earth.

I am impressed by the layout of each chapter. In most invert textbooks taxonomic information is relegated to the back of a chapter where students may or may not give it only a cursory glance. Brusca's team, however, puts the taxonomy right up front and does something particularly interesting and useful - they provide a brief history of the taxonomy of each major group. This provides an interesting context that allows students to see how science works as we uncover new observations and apply new methods, in this case improving the taxonomy and systematics of animal life.

The chapter layout should also make this an easy text to teach from and learn from. For example, here are the major sections in the chapter on Phylum Mollusca: 1) Taxonomic History and Classification, 2) Box info listing characteristics of the phylum, 3) Abbreviated classification of the phylum, 4) Synopsis Molluscan groups, 5) The molluscan body plan (body wall, mantle and mantle cavity, shell, torsion, locomotion, feeding, digestion, circulation and gas exchange, excretion and osmoregulation, nervous system, sense organs, reproduction, development) and 6) Evolution and Taxonomy including a cladogram for the phylum.

The addition of color photos to supplement the excellent stipple line drawings is also a hallmark of this title. I can't wait to get started using this textbook in the classroom. Luckily I teach invert zoology in the Spring term!

Lastly, I have written my own laboratory manual to support the hands-on portion of my course, and I am currently embarking on producing a 2nd edition of that set of exercises. I am so impressed by Brusca's new textbook that I plan develop my lab manual so that it employs the same taxonomy and approach as this book so that the lecture and lab materials for my course will be as seamless as possible.

5 solid stars for what I believe is the gold standard of textbooks in this field of study

0 of 4 people found the following review helpful.
Five Stars
By Amazon Customer
A little expensive...

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Minggu, 19 Februari 2012

[O768.Ebook] Free PDF Investigating American Democracy: Readings on Core Questions, by Thomas K. Lindsay, Gary D. Glenn

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Investigating American Democracy: Readings on Core Questions, by Thomas K. Lindsay, Gary D. Glenn

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Investigating American Democracy: Readings on Core Questions, by Thomas K. Lindsay, Gary D. Glenn

"The boisterous sea of liberty is never without a wave."--Thomas Jefferson

From its very beginning, American government has been a continuously evolving and contentious enterprise defined by profound questions like "Who has the right to vote, on what, and why?" "Why does American democracy separate the powers of government?" and "What do our persistent debates over religion, citizenship, and law reveal about the nature of American democracy?"

Addressing these and five other vital questions, Investigating American Democracy: Readings on Core Questions is ideal for a variety of courses in American politics. Each chapter opens with a core question that leads into readings reflecting conflicting views on that question. This "point-counterpoint" approach helps students to critically evaluate and compare the readings and to form their own opinions on each issue.

Ranging from the founding of the country to the present day, the selections include writings and speeches from such illustrious historical figures as Thomas Jefferson, Alexis de Tocqueville, Frederick Douglass, Elizabeth Cady Stanton, Jane Addams, and Franklin D. Roosevelt alongside work from more contemporary political leaders including Martin Luther King, Jr., Ronald Reagan, Bill Clinton, John Ashcroft (Bush administration Patriot Act), and Barack Obama. Considerable sections of important Supreme Court opinions are also included. The editors provide "Guiding Questions" for each reading and extensive historical background for each chapter and reading. An Instructor's Manual containing test-bank questions is available to adopters.

  • Sales Rank: #959824 in Books
  • Brand: Brand: Oxford University Press, USA
  • Published on: 2012-06-15
  • Released on: 2012-06-15
  • Original language: English
  • Number of items: 1
  • Dimensions: 7.50" h x .50" w x 9.20" l, 1.20 pounds
  • Binding: Paperback
  • 348 pages
Features
  • Used Book in Good Condition

About the Author
Thomas K. Lindsay is Former Deputy Chairman of the National Endowment for the Humanities. Gary D. Glenn is Distinguished Teaching Professor Emeritus of Political Science at Northern Illinois University.

Most helpful customer reviews

1 of 1 people found the following review helpful.
It's grrrrreat!
By Enyat
Delivered kinda slow, but at least it wasnt damaged! Awesome condition and interestinf read!

1 of 2 people found the following review helpful.
Four Stars
By Vanessa Villon
Good quality book!

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Kamis, 16 Februari 2012

[J969.Ebook] Free PDF Keys to the Vault: Lessons From the Pros on Raising Money and Igniting Your Business, by Keith J. Cunningham

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Keys to the Vault: Lessons From the Pros on Raising Money and Igniting Your Business, by Keith J. Cunningham

If you have a great idea for a business but don't know what to do next, this book was written for you. Keys to the Vault will help you finance your idea, ignite your business, and beat the odds. It covers everything you need to know, from how professional investors think to the nitty-gritty of developing a solid business plan and choosing the right legal and capital structure for your business. If you need the formula for finding the money and building a successful business, you will find it in Keys to the Vault.

  • Sales Rank: #343876 in Books
  • Published on: 2006-02-09
  • Number of items: 1
  • Binding: Hardcover
  • 299 pages

Review
"This is it!! The formula...the recipe...for raising money and creating a successful business." --Jack Canfield, Co-creator, #1 New York Times best selling "Chicken Soup for the Soul" series, Author, "The Success Principles"

"I am completely confident that Keith will inspire and lead you to the essential psychology and strategies for creating and preserving the lasting wealth you desire." --Anthony Robbins, author, #1 bestseller, "Awaken the Giant Within" and "Unlimited Power"

"Keith's book is pure street smarts! You can't find this in any university." --T. Harv Eker, author, New York Times #1 bestseller, "Secrets of the Millionaire Mind"

About the Author
Keith J. Cunningham has more than thirty years of business and investing experience. He has launched numerous companies, negotiated scores of million-dollar deals, and raised and structured hundreds of millions of dollars for his business ventures. He's done small business deals and multi-million dollar Wall Street deals. He knows business and investing from every angle - from raising money for start-ups and refinancing, to operations, to evaluating businesses, to investing in businesses and the markets. He speaks to audiences around the world and teaches at his Business School for Entrepreneurs, where students learn the critical skills necessary to be successful in business and in life.

Most helpful customer reviews

14 of 15 people found the following review helpful.
Profitably Tapping into Millions in Start-Up Funds
By Donald Mitchell
Do you have a business idea that's so big that you'll need millions of dollars just to get started? If so, Keys to the Vault will add great value to your search for those funds while also helping you make your business more successful.

Keith J. Cunningham has clearly been there and done that when it comes to financing start-up enterprises. His advice, examples, and war stories resonate with my 35 plus years of experience in working with successful start-up companies. Most entrepreneurs would be lucky to find someone with his Mr. Cunningham's experience and smarts. Now, for just the price of this book, you can gain from his solid advice.

While the nuances of Mr. Cunningham's advice are quite complex, the key principles are quite simple. The book opens with the example of how Mr. Cunningham started a successful egg delivery business as a youngster and goes on to next spell out what he calls "The Universal Formula for Success" which I've simplified as follows:

1. Find out what potential customers want.
2. Assemble an organization and resources to feed that want.
3. Operate the organization to serve the need.

From there, he identifies six keys to going from having a business idea to being in business. I've rephrased those keys into the following:

1. Understand how potential investors will think about your idea.
2. Develop the best business plan you can.
3. Assemble a credible business team that will do a great job of implementing the plan.
4. Select the right legal and financial structure.
5. Raise money from investors.
6. Take the right risks and adjust your actions based on learning from your mistakes.

The book is then divided into six parts which explore and explain these keys.

The back matter includes helpful material like sources for raising money, business plan resources, a sample executive summary of a business plan, a description of how a professional investor evaluates your plan, a glossary of terms, and a reference to his Web site for more resources.

I thought that the most useful part of the book came in the part concerning how to raise money. Mr. Cunningham does a good job of warning entrepreneurs not to over value their enterprise and to be realistic in negotiating: The first offer you get may be the only offer you receive.

The next most useful part is in explaining how a professional investor looks at a business plan.

The writing is easy to follow and the stories are compelling. I think you'll find yourself having a hard time putting the book down.

What are the less valuable parts of the book?

Considering that there will be tens of thousands of businesses launched without a need for major capital for every one that will need lots of money, I thought the discussion of how to bootstrap a business start-up without much capital was thin. Most strong business start-ups can raise much of the money they need through customer advances and outsourcing to capable organizations. In fact, that's the main reason to have a great business plan: You'll probably find ways to avoid needing as much capital as you might otherwise have used. Did you know that Michael Dell didn't raise any substantial external capital until just a few months before he took his company public? That's what a great business model and plan can do for you.

I also thought that the business plan discussion could have been developed in more detail. I would have liked to see this section explain more about how you gain the knowledge and perspective to create a terrific business plan. Most start-up leaders I meet have never developed a business plan before and certainly haven't seen a good one. As a result, they don't know where to begin . . . even when someone gives them a color-by-numbers outline of what should be in the plan.

If, however, you are an industry heavyweight with a solid start-up concept but don't know much about raising substantial amounts of equity, Keys to the Vault will be an excellent introduction to that subject.

If you don't need very much capital, much of this book's good advice will be wasted for you.

3 of 3 people found the following review helpful.
Keys to Success
By Mike Sullivan
Opening with the foreword written by Anthony Robbins, possibly the world's most renowned peak performance leader, "Keys to the Vault" kicks off with an exciting feel of opportunity, entrepreneurship, and overall success. Robbins explains how you can benefit from someone else's trial and error and create a fast path to the same type of success if only those distinctions are made available. Keith Cunningham seeks to provide that level of distinction in his valuable words that fill this book.

As Cunningham makes clear, desire and drive are not enough to springboard you into your own business. He brings the reader his insight and learnings based upon his 35 years of experience in the world of business. Spawned from that experience, he presents his 6 keys to success that will take your idea from being just a mere thought, to being a full blown successful reality.

The six keys, introduced and succinctly summarized in chapter 2, are:
1. Think like an investor
2. Research and prepare a great business plan
3. Attract a team that's smarter than you are
4. Get the correct business and capitalization structure
5. Sell the deal to the investor
6. Take risks and rebound from mistakes

So now you have the six keys, I've given it all away... not quite. This book gets it's magic from the pages that follow. The book contains critical information that further defines each of the keys. For example, Cunningham defines the different types of investors and helps us to better understand what exactly the professionals are looking for and how to best present your idea to them.

The second key explains the importance of a business plan, the questions to ask yourself in order to attract investors. This chapter also has the feel of moving you out of the "dream" stage and into the "reality" stage.

Attracting a Team that is Smarter than You. This section clearly illustrates the importance of a great team and why your brother-in-law or high school buddy might not be the best fit for a business partner.

The book follows with chapters delivering gems as the six keys unfold and the experience of professionals awaken in front of you. Additionally, the appendixes offer additional readings and websites to further advance your opportunities.

Consider this your business advisor, at least one of your advisors on your quest for your dream. Owning a business doesn't have to be a dream, it can be a reality. Just prepare yourself, educate yourself, and use the drive and determination you have within to make it a success. As the title suggests, the money is out there, you just need to know how to create a compelling plan and ask for it.

0 of 0 people found the following review helpful.
If You Are New To Running a Business... You MUST Have this...
By Mariano Franco
Tony Robbins didn't pick this guy to coach his Wealth Mastery seminar for nothing. Reading this book has given me a game plan for how to ensure my business can succeed without sounding all stuffy and boring like a text book.

This guy seriously has the goods and if your looking to raise money for your company or are just new to running your business... you MUST have this guide.

It will shave years off of your learning curve and save you loads of grief.

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Rabu, 15 Februari 2012

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This book examines arranging methods and their applications. It is designed to be used in a jazz studies program and as a professional reference manual for musicians. The text begins with a historical overview of jazz band instruments and a study of their characteristics. The body of the text includes an examination of relevant terminology, notational devices, principles of theory, and arranging techniques.

  • Sales Rank: #5827772 in Books
  • Published on: 1998-01-01
  • Binding: Paperback

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Selasa, 14 Februari 2012

[M157.Ebook] Fee Download Experiencing Philosophy by Anthony F. Falikowski (2003-05-23), by Anthony F. Falikowski;

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  • Published on: 1656
  • Binding: Paperback

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Senin, 13 Februari 2012

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Soviet Politics 1917-1991, by Mary McAuley

Now available in paperback, this timely work offers an authoritative and lively history of the entire spectrum of Soviet politics, from the rise of Lenin and the October Revolution of 1917 to the emergence of the Commonwealth of Independent States. It discusses in fascinating detail how Lenin's Communist party transformed the Tsarist empire, why Stalin's massive program to industrialize was coupled with one of the most horrific terror campaigns in history, and what we can expect from this erstwhile superpower in the years ahead. Based on extensive research and first-hand knowledge of the Soviet system, it offers a lucid and stimulating analysis of the developments which first sustained, then finally undermined, the Soviet state, pinpointing all the key political developments--revolution, state-building, party rule, terror, Nazi invasion, the Cold War, and the recent elections--and examining their significance in an especially well-wrought historical context. Timely, cogent, and comprehensive, Soviet Politics helps readers make sense of developments in the former USSR since 1985, showing how and why the system fell apart. It will interest anyone wanting a fuller understanding of current events, and their consequences for the world as a whole.

  • Sales Rank: #344742 in Books
  • Published on: 1992-11-12
  • Original language: English
  • Number of items: 1
  • Dimensions: 5.00" h x .40" w x 7.50" l, .37 pounds
  • Binding: Paperback
  • 144 pages

Review
`A clear exposition of 74 years of Soviet power, as good a choice as any for the reader wishing to know the background to contemporary events ... it concentrates on the main structural elements of the edifice, and often illuminates them.' John Lloyd, London Review of Books

`Very lively and immediately accessible, and a first-class introduction to the period and the major issues and dilemmas associated with it.' Mark Galeotti, University of Keele

`Excellent and concise survey.' Evan Mawdsley, University of Glasgow

`Very clear, comprehensive and readable. An ideal introduction to the Soviet Union.' Miss B.J. Williams, University of Sussex

`This is an extremely readable book. Excellent for the beginner and an enjoyable and interesting read for those who already have some knowledge. I would highly recommend it.' Dr Rachel Walker, Essex University

'Her appraisals of Nikita S. Khrushchev the impulsive reformer, and of Leonid I. Brezhnev the gray bureaucrat, are particularly lucid.' The New Leader

'McAuley's book is useful and interesting in that it tackles the particularly fascinating problem of the Bolsheviks' search for political legitimacy after their seizure of power in October 1917.' Ian D. Thatcher, Irish Slavonic Studies'

About the Author
Mary McAuley is a respected Sovietologist who teaches at Oxford University. She is the author of many books on the Soviet Union, most recently Bread and Justice: State and Society in Petrograd (Oxford, 1991).

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2 of 2 people found the following review helpful.
Excellent
By Jane Pek
I thoroughly recommend this. It manages to give a clear and insightful analysis of the politics of the Soviet Union in the given time period. Because it's a determinist view, it looks at broad factors - which groups held the powers of authority and coercion, the nature of Marxist/communist ideology - and hardly at the individual leaders. Lenin died with nary a whisper, and Stalin was rarely mentioned even throughout the chapter on the great purges - the focus, rather, was on the common people and the idea of all rules breaking down, such that there were no longer logical reasons for who was caught and denounced.
It introduces, but doesn't go into detail about, a variety of viewpoints from various schools of thought - the West vs. contemporary Russian thinkers vs. past Russian politicians (Trotsky, Bukharin) - and highlights the fundamental problems with the Russian communist political ideology.
How could a vanguard party guide and lead without controlling the apparatus? How could such a party maintain its purity if it was supposed to embrace all social groups? And if they believed, as Lenin and Krushchev did, that there was one common aim and only one right way of moving forward - who was to decide what it was? Also, if there was only one right way, by definition all opposition had to be wrong - and therefore unnecessary; which resulted in a dangerous lack of checks-and-balances within the system.

4 of 4 people found the following review helpful.
A nice summary of Soviet Politics.
By Kevin M Quigg
One of my friends saw me reading this book, and stated that such a short book could not adequately cover Soviet politics. This book is the exception and McAuley points out the main themes of the politics of the Soviet Union. For those who want both a basic and advanced educaion on the Soviet political system, this is a nice book. McAuley breaks the Soviet period down into eight chapters and covers the stages of Soviet politics. The following were the basic stages: Revolution, State Building, Industrialization and Collectivization, Terror, Khrushchev and Party Rule, the Administrative-Command System under Brezhnev, and Perestroika and the End of Party Rule.

I found this book a nice analysis of the Soviet Union's politics. It covered in few pages what other authors would convey in 500 pages. This is a nice concise analysis of the subject.

1 of 1 people found the following review helpful.
Short on words--long on content
By Bob V
As Raygun pointed out...impossible to find a more concise history of the Soviet Period. Short on words long on content. There is a reason this book is still commanding $40+ new. A must for anyone seeking to understand the Soviet system.

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Selasa, 07 Februari 2012

[W505.Ebook] PDF Ebook Irony; or, The Self-Critical Opacity of Postmodern Architecture, by Emmanuel J. Petit

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Irony; or, The Self-Critical Opacity of Postmodern Architecture, by Emmanuel J. Petit

In this fascinating reassessment of postmodern architecture at the end of the 20th century, Emmanuel Petit addresses the role of irony and finds a vitality and depth of dialectics largely ignored by historical critiques. A look at five individual architects—Peter Eisenman (b. 1932), Arata Isozaki (b. 1931), Rem Koolhaas (b. 1944), Stanley Tigerman (b. 1930), and Robert Venturi (b. 1925)—reveals the beginning of a phenomenology of irony in architecture. As Petit explains, irony is manifested in the work of these architects as an aesthetic tool, as existential comedy, and as cultural satire.

Petit frames his discussion between the destruction of two utopian structures by architect Minoru Yamasaki (1912–1986): the demolition of the Pruitt-Igoe housing complex in St. Louis in 1972 and the collapse of the World Trade Center in 2001. Meticulously researched and drawing widely from philosophy and literary criticism, Petit crafts a compelling case for the role of irony during a period when architects struggled to come to terms with significant contradictions within cultural modernity.

  • Sales Rank: #2150699 in Books
  • Brand: Brand: Yale University Press
  • Published on: 2013-04-02
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.57" h x 1.13" w x 5.97" l, 1.66 pounds
  • Binding: Hardcover
  • 272 pages
Features
  • Used Book in Good Condition

Review
“Through a rigorously researched and precisely written analysis, Petit gets very deep below the surface of architecture to lay bare many of the most satisfying intellectual projects in architectural history. . . . A very well-written and thoughtfully crafted survey of one of the richest periods in architectural history.”—Domus (Domus)

About the Author

Emmanuel Petit is associate professor at the Yale School of Architecture. He is editor of Philip Johnson: The Constancy of Change (Yale) and Schlepping Through Ambivalence: Essays by Stanley Tigerman (Yale).

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0 of 0 people found the following review helpful.
love it
By M. Paz Ross
I loved the book completely, the content, the cover, and the package was very good to protect the book.
regards

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